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Senior Manager, Research, Japan

Tokyo , Japan

REQ ID JR20-10363 Apply View Saved Jobs


Sony Pictures Television’s Research department is a global team with staffs in the US, Europe, Asia Pacific and Latin America. The team is responsible for supporting SPT’s three lines of businesses with market and audience based quantitative and qualitative research.

We seek a Director/Senior Manager for Japan. The Director/Senior Manager will manage audience measurement and content analysis efforts including trend analysis, franchise performance review and custom research. The candidate plays a key role in providing strategic analysis to SPT’s businesses, highlighting the growing importance of data driven insights within the organization. Based in Tokyo, the role will be important in driving analysis, planning and implementation of strategic projects. It will also connect the business to insights from the APAC region, with some regional and global exposure. Collaborating with other functions within SPT will be a big part of the role to ensure research is used effectively in driving decision making and external pitching.

The Director/Senior Manager will report to Senior Director of Research, based in Singapore.


·       Design and implement research strategy, lead the application of data and insights for SPT’s content business and channel brands in Japan

·       Work closely with the management team and participate in the decision making of the business teams

·       Collaborate and build partnerships with other functional teams to drive a data-driven culture and a consumer-centric understanding of the media landscape

·       Identify the right data tools and solutions to address business requirements as well as data gaps and challenges across the business teams

·       Build an effective process to ensure all research requests from three lines of business, both regular and ad hoc, are addressed efficiently

·       Lead in the design and implementation of customized research projects; conduct focus groups and in-depth interviews required by the business

·       Use a combination of third party and primary research data points to design, produce and present sales materials in support of SPT’s content licensing activities

·       Collaborate with the business teams to understand over-arching consumer trends driving physical and digital home entertainment sales, and look for opportunities to drive digital sales

·       Deliver market, channel and program analysis based on ratings and other audience metrics to ensure the continued success of SPT channels

·       Work closely with Advertising team to develop relevant research to maximize advertising revenue

·       Negotiate subscription with major research suppliers, build and maintain good partnership with industry data providers to identify new opportunities and drive research innovation

·       Responsible for connecting research information across business lines and leading collaborative sharing of insights across SPT business in Japan

·       Work with APAC research team on relevant regional and global projects

·       Exchange the best practices with research colleagues from the region and globally

·       Proactively promote research knowledge through open and collaborative discussions with executives, peers and client groups

Job Requirements:

·       Bachelor degree is required 

·       Confident, self-motivated, and strong business acumen

·       Analytical, strong quantitative skills and math proficiency

·       Demonstrated ability to use initiative and creativity to solve problems

·       Strong interpersonal skills, ability to communicate and collaborate with people at all levels of the organization

·       Strong visual and verbal presentation skills and experience in leading and delivering insight at an executive level

·       Passion for the film and television industry, particularly Hollywood movies and U.S. TV series

·       High fluency in Japanese and business level fluency in English


·       8+ years of experience in media research

·       Solid understanding of Japan media landscape and development of the industry

·       Experience in conducting qualitative research and managing focus groups

·       Expertise in utilizing multiple primary and secondary data sources to create analysis and insights for business decisions

·       Experience in TV research is highly preferred

·       Experience and knowledge in the digital landscape (AVOD, VOD, SVOD etc.) and related measurement is highly preferred


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