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AVOD Channel Manager, Drama & Comedy (YouTube, Facebook, & Social Platforms)

Culver City | Req ID: JR22-11106

Programming at Sony Pictures

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Job Details

REQ ID JR22-11106 Date posted 08/02/2022

At Sony Pictures Entertainment, our mission is to meet audiences where they are and drive awareness, engagement and fandom across our rich and diverse movie and TV content portfolio.

We are looking for a creative and strategic AVOD Channel Manager to help us grow our owned and operated network of channels and pages across our primary YouTube and Facebook platforms as well as emerging platforms like TikTok and Snapchat. Help us reach new audiences in innovative ways via Sony Picture’s worldwide, multi-platform digital network. The successful candidate will take responsibility for a portfolio of channels based on Drama and Comedy IP.

The AVOD Channel Manager will focus on building channels and pages – from ideation, to launch, to day-to-day ongoing curation and maintenance. You will interface with multiple stakeholders across the studio, drive audience growth initiatives, oversee external vendors who are responsible for day-to-day channel management (clipping, thumbnails, optimizing, scheduling) and liaise with representatives from online platforms. You will work hand-in-hand with our operations, strategy, marketing, commercial, and analytics teams to find opportunities to launch new channels, optimize existing ones, and create tentpole moments that drive new audiences into our network. You will track the latest platform and market trends and steer our content curation to maximize reach and meet our audiences where they congregate.

You will become part of a nimble, fast-paced content programming team, focused on driving commercial and consumer growth across the network as it expands. We are always evolving, always learning, and extremely passionate about film, television, and what’s next for digital video.

Responsibilities:

Channel Strategy, Programming, Launch & Ongoing Management & Curation

  • Define the analytical rationale to support the launch of new channels and pages, evaluate new opportunities for channels across the studio repertoire of content

  • Responsible for expanding audience reach, revenue optimization and engagement across a growing portfolio of channels

  • Compose strategy briefs and shape programming schedules to ensure consistent channel voice and curation cadence

  • Work with content supply, distribution, and legal teams to determine content availability and usage parameters

  • Work cross-functionally with marketing teams and vendors to create and curate posts and calendars

  • Plan out and execute activations and events to acquire audiences and drive engagement

  • Manage audience amplification strategy and implementation across platforms. Important to understand how audiences act differently across platforms.

  • Interface with stakeholders across the studio to find opportunities for collaboration

Performance Tracking & Analysis

  • Work in tandem with analytics team to monitor activity and trends

  • Provide regular reporting on channel performance and understand what is driving engagement and demand for our content

Requirements:

  • Bachelors degree

  • 3-5 years of digital media experience

  • 3-5 years of experience in AVOD channel management

  • Commercial Marketing experience required managing a P&L or Marketing Budgets

  • Experience and interest in digital advertising trends, new technologies and media industry

  • Experience with content curation on social media and video platforms, particularly YouTube and Facebook preferred

  • Proficiency in multi-stakeholder project management

  • Familiarity and comfort with using research tools

  • Familiarity with studio content distribution and marketing workflows helpful

  • Strong attention to detail and organization skills

  • Strong analytical, research and quantitative skills

  • Strong communication, presentation, and storytelling skills

  • Strong ability to develop relationships and work cross functionally across partners and stakeholders

  • Passion for drama and comedy film and television as well as a love of sitcoms and scripted television a must for this role

  • Passion for film, television, and media also beneficial   


*Sony Pictures Entertainment is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity, or other protected characteristics.


*As part of our commitment to health and safety, all U.S. non-union and O.P.E.I.U. Local 174 applicants and employees must submit proof of vaccination against COVID-19 or request and obtain approval of a reasonable accommodation based on disability or a sincerely held religious belief, practice or observance. To request an accommodation for purposes of participating in the hiring process, you may contact us at SPE_Accommodation_Assistance@spe.sony.com.

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