Programmatic - Performance Media Associate
Culver City , CaliforniaREQ ID JR21-10045 Apply View Saved Jobs
Sony Pictures is rethinking Digital Marketing, building a best-in-class data foundation and launching an in-house Digital Media Buying team. This team will be entrepreneurial at its core: laying the foundation of a new internal marketing function while growing and evolving to meet the needs of Sony’s business. All members are expected to come in with a start-up mentality (ambitious, hands-on, etc.) – eager to build the future digital-first workforce of Sony Pictures.
The Performance Media Associate will be responsible for executing and optimizing performance media campaigns, including campaign setup and execution, managing budget and pacing, trafficking creatives, and analytics. The Associate will accomplish these goals by:
Ensuring campaign management best-practices are properly set up and managed across all performance media campaigns (paid social, search and programmatic) Assisting Lead and Managers in reporting and ad hoc requestsDisplaying strong communication skills with multiple internal and external agency parties
For success in this role, it is imperative the Associate be ambitious, self-starting, disciplined and curious in campaign management. As in any successful ‘startup,’ the Associate must be comfortable applying proactive, success-oriented structure in ambiguous contexts. It is preferred that He/She has experience in all audience platforms and is capable in managing performance campaigns from end-to-end, with the ability to communicate the needs and results with the internal & external teams. While all audience platforms is preferred, this candidate may be asked to focus on one or two areas due to needs (ie Social or Programmatic).
Campaign Setup and QA: The Associate will be responsible for the setup & QA of performance campaigns, while following best practices across all releases. The Associate will work directly with the Manager & Lead, as well as external agency partners (ad ops and some analytics), to manage the delivery of creative assets, campaign optimizations, and all relevant campaign/billing documentation in preparation for campaign launch and post-campaign wrap up. On the data front, the Associate will work extensively with internal and external teams to ensure first-party data segments ‘piped’ correctly to platform(s) before launch.
Campaign Management and Optimizations: The Associate will be responsible for optimizing SPE media campaigns daily. He/She will work with various technologies & buying platforms to optimize numerous target audience segments cross-platform, while supporting audience data analysis throughout & post-campaign.
Reporting: Reporting is essential for performance media buying. The Associate will be responsible for delivering a daily tracker to monitor daily pacing / performance changes. Weekly basis, he/she will provide visibility to the performance of live campaigns for upcoming movie releases, via weekly & campaign-end reporting.
Miscellaneous: On-the-job training is important for the team as performance media is an evolving business. The Associate will participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance with internal and external team
- Bachelor's degree
- 1-2 years of experience
- Experience in working with digital audience platforms
- Programmatic: DV360, TradeDesk, AmazonDSP, Verizon
- Social: Facebook/Instagram, Snapchat, Twitter, TikTok, Pinterest
- Search: Google, Bing
- Experience in working with Excel (e.g. PivotTables, Pivot Graph, Data Table, etc.)
- Experience in other MS Office products like Word and PowerPoint
- Digital media/marketing landscape – with a focus on addressable media
- Hands-on executional experience with planning and managing paid social and programmatic activity across performance platforms a plus.
- Biddable media planning, strategy and optimization techniques
- Programmatically-bought paid social experience desirable
- Experience with DoubleClick and other 3rd party tracking solutions required
- Proficient in Excel with an analytical thought process
- Ability to juggle multiple priorities and maintain strong attention to detail
- Excellent communication and presentation skills both verbal and written
- Work under pressure and with short deadlines across multiple teams with fragmented, vertical (title-by-title) priorities
Sony Pictures Entertainment (SPE) is a subsidiary of Sony Entertainment Inc., a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production, acquisition and distribution; television production, acquisition and distribution; television networks; digital content creation and distribution; operation of studio facilities; and development of new entertainment products, services and technologies. For additional information, go to http://www.sonypictures.com.
*Sony Pictures Entertainment is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity, or other protected characteristics.
Why We Love Sony PicturesAdam Herr Miami
“There is no such thing as a typical day. That's one of the aspects that makes the job so fun and engaging. Every day there are new projects, new problems to solve, new meetings, new people to work with and new things to learn.”