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Marketing Manager - Digital Retail

London , United Kingdom

REQ ID JR22-11579 Apply View Saved Jobs

Please note that this role is based in the United Kingdom. In order to enable us to meet statutory and regulatory obligations of the United Kingdom immigration system you must have the appropriate immigration permission needed to work and reside in the United Kingdom.

We are Sony Pictures Entertainment

We are in the business of creativity… making some of the most beloved film and television of all time for every platform in the world. As the most creative and proudly independent studio, our future is boundless.

Sony Pictures Entertainment is a division of Sony Corporation, a creative entertainment company built on a foundation of technology. Along with our sister companies, we make movies, television, music and games that engage billions of people, connecting creators and audiences around the globe. We are looking for innovators to join us as we forge the future of entertainment!

Overview of the role

The Digital Marketing Manager acts as the ultimate customer partner, successfully planning and delivering innovative retail and customer marketing campaigns whilst simultaneously aligning the consumer focus and commercial goals of SPE with the business objectives of our digital & online retail partners.

Reporting into the Senior Digital Marketing Manager the role owns all customer marketing activities related to the digital & online partners, iTunes, Google, Rakuten, Chilli, BT, Virgin & Microsoft. The role works across the transactional new release and catalogue windows and is encouraged to develop and maintain strong working relationships with internal and external commercial partners to best maximise SPEs exposure, impact and revenue.

Key Responsibilities:

60% - Customer Marketing Strategy and Stakeholder Management

  • Responsibility for Customer Marketing strategy and implementation across SPEs new release and back catalogue product on digital and online retailers services. Collaborate closely with both internal and external key partners to deliver impactful, creative and commercial marketing plans
  • Working with the Feature Film Marketing Managers, develop customer marketing concepts and creative direction for new release titles to be used across digital retail ensuring a cohesive overall campaign synced up with the publicity, promotions and media campaigns and taking findings from one window to the next
  • Develop new ways of working, strategies and systems to better align with the changing dynamic of SPEs business and client base, ensure we are looking holistically at EST, VOD and SVOD windows.
  • Ensure we are best maximising our use of agency resources to streamline with SPEs business & delivery goals with a specific focus on asset delivery and merchandising
  • Negotiate rates and manage relationships and performance reviews with creative and delivery agencies to ensure we are generating strong return on investment for the business
  • Become the go to point of contact and relationship holder for managed digital retailers for SPHE marketing with an expectation of presence in quarterly product presentations, JBP presentations, client entertainment events and ad hoc meetings
  • Work with insights to stay on top of current market trends and behaviours of the category shopper. Understand the key accounts that can drive growth opportunity for the business and partner strategically
  • Develop quarterly presentations with Feature Film Marketing Managers, specifically, slides that are needed for the retailer sell. Present internally to commercial teams and use these to help shape ongoing strategy and for JBP presentations on an annual basis

40% - Asset and campaign facilitation

  • Working in close conjunction with key internal collaborators and external agency resource to develop a smooth streamlined process of asset delivery to enable our key accounts to launch product effectively throughout the product lifecycle (FTO/Pre order/Release)
  • Working with the Film Marketing Managers, develop creative impactful assets which are aligned with overall campaign look and feel for new release titles to be used across digital retail and broadcast
  • Work with retail and broadcast partners to ensure all assets are approved and signed off in a timely manager and in line with the campaign strategy and legal requirements of SPE
  • Working with the Film Marketing Managers liaise with both the UK theatrical team and home office to, in a timely fashion, secure custom assets, callouts, and prizes that can be used by our retail and broadcast partners
  • Communicate creative guidelines and mandatories to digital retailers and broadcasters to allow as much autonomy as possible in the creative process
  • Work with Home Office & Theatrical to audit, streamline and improve our asset delivery sites and B2B systems ensuring a transparent, effective delivery system for all SPEs assets

    Qualifications and/or Experience Required

    • Demonstrated ability in a customer facing marketing position, preferably in the entertainment sector
    • Strong interpersonal skills required and ability to manage multiple partners in a fast paced, multifaceted organisation

    • In depth knowledge of the UK digital, SVOD and broadcast market
    • Business minded, commercially focused and able to understand partners critical metrics and business objectives
    • Ability to influence, negotiate and persuade others
    • Self-motivated teammate and facilitator
    • Proven track record of successfully managing multiple projects in a dynamic/changing environment and seeing those projects through to completion
    • Experience of managing agencies and third parties.
    • Excellent written and verbal communication skills and ability to build and maintain positive relationships
    • Creative and innovative problem solver
    • Bachelor’s degree in related field or equivalent experience required

    Sony Pictures Entertainment is committed to equal opportunity in all its employment practices, policies and procedures. No worker or potential worker will therefore receive less favourable treatment due to their race, age, creed, sexual orientation, colour, nationality, ethnic origin, disability, religion, gender, marital status or Trade Union membership (if applicable).

    If you require any reasonable adjustments with any part of the recruitment process, including the application or interview process, please contact us at Please put Reasonable Adjustment Request in the subject line of the email.


    Why We Love Sony Pictures

    Miami Office
    Adam Herr Miami

    “There is no such thing as a typical day. That's one of the aspects that makes the job so fun and engaging. Every day there are new projects, new problems to solve, new meetings, new people to work with and new things to learn.”

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