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Assistant Manager, Brand & Multichannel Marketing, Southeast Asia

Singapore , Singapore

REQ ID JR22-11324 Apply View Saved Jobs

Based in our Singapore Offices, the Assistant Manager for Brand and Multi-Channel Marketing will be responsible for providing pre-sales and post-sales marketing and publicity support to the South East Asia sales team and clients on Sony Pictures Television (SPT) Feature Films and TV content in all windows post-theatrical (EST, VOD, SVOD, PAY, FTV, AVOD).

Main Job Responsibilities will include:


  • Support and work alongside the Director, Brand & Multichannel Marketing, SEA on all pre-sales initiatives and marketing activities that aid and assist in licensing of SPT features and TV series to clients.

  • On assigned titles, spearhead the creation of compelling B2B sales collateral for sales pitches.

  • Execute digital and marketing activations supporting B2B and B2C initiatives

  • Create drafting campaigns and other calendar or concept-based library campaigns to drive incremental revenue from SPT's library of features and TV series.

  • Work with Sony’s research team to create data-driven sales pitches and data-informed marketing initiatives.

  • Assist in trade events, local content showcase, format showcase, and other local events.

  • Manage email campaigns.

  • Write content for marketing materials and social media platform content.


  • Assist and work alongside Director, Brand & Multichannel Marketing, on all post-sales support and activities across SEA. Plan and execute the marketing campaigns for features and TV series that drive linear awareness, acquisition, retention, engagement, viewership, transaction, and product activation.

  • Compile regular reports of campaign performance and results.

  • Establish strong partnerships with clients to deliver best-in-class marketing support against defined goals/objectives.

  • Present publicity opportunities to clients and facilitate the requests with the publicity team in LA and London.

  • Assist in talent tour planning and execution, plus on-ground events.

  • Conduct marketing onboarding sessions

  • Secure top and incremental placements for priority features and TV series on clients’ platforms.

  • Actively find and nurture third party promotional and partnership relationships and leverage those relations to enhance SPT's go to market campaigns on features and TV series

  • Work in alignment with theatrical teams across the region on title strategy, consumer marketing, and social media to convert awareness into digital transactions and drive viewership.

  • Field day-to-day assets/material requests from clients

  • Work closely with Transactional Sales team to create best-in-class go-to-market campaigns for priority feature films in the transactional window for key clients.

  • Manage external vendors for marketing collateral etc.

  • Manage translation house and quality control of all translation work.


  • Collaborate with Sony’s sister companies (SPRI, Sony Electronics, Sony Mobile, Sony PlayStation) for One Sony activities.

  • Local scripted/original productions & local acquisitions B2B support

  • Ad hoc projects where required.

Candidate Requirements:

  • University graduate majoring in Marketing and Communication is a plus.

  • Typically 5-8 years’ marketing and publicity experience across traditional as well as digital media in Technology and/or Media companies.

  • The ideal candidate should operate fluently in both B2B and consumer marketing activities.

  • A working knowledge of the new media landscape, and expert in social media marketing tools and methodologies.

  • Exceptional organizational and interpersonal skills, and a keen eye for detail.

  • Must be solution-oriented.

  • Ability to take initiative, multi-task and prioritize in order to meet deadlines.

  • Strong communication skills (verbal and written) in English plus another Asian language. Fluency in Bahasa Indonesia or Thai a plus.

  • Must be a highly motivated self-starter with a team-player attitude.

  • Be proficient in Microsoft Office, including Word, Excel, and PowerPoint.

  • A professional attitude and demeanor.

  • A passion for movies and TV shows will be highly regarded.



Why We Love Sony Pictures

Miami Office
Adam Herr Miami

“There is no such thing as a typical day. That's one of the aspects that makes the job so fun and engaging. Every day there are new projects, new problems to solve, new meetings, new people to work with and new things to learn.”

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