EVP, Head of YouTube and Social Platforms, Strategy & Operations

At Sony Pictures Entertainment (SPE), we bring stories to life, creating and delivering some of the world's most beloved film and television content across every platform. As a subsidiary of Sony Group Corporation, SPE is part of a global entertainment company that combines world-class storytelling with cutting-edge technology to connect creators and audiences around the globe.

SPE is seeking a dynamic, strategic, and growth-oriented executive to lead its YouTube and Social Platform business strategy, initiatives, and operations. This leader will be responsible for developing and scaling a best-in-class channel ecosystem that maximizes the value of SPE's extensive portfolio of iconic franchises, brands, and intellectual property.

Reporting to the Co-Presidents of Global Distribution and Networks, the EVP, Head of YouTube and Social Platforms, Strategy & Operations will define and execute a comprehensive channel growth and monetization strategy that balances long-term brand stewardship with revenue generation. The role will drive operational excellence, establish clear prioritization frameworks, and foster strong cross-functional partnershipsacross creative, distribution, marketing, and corporate teams to unlock the full potential of SPE's digital platform presence.

Role & Responsibilities

Optimizefirst-partyYouTubeandothersocial channels to ensure healthy engagement, always-on 24/7/365 programmingand franchise support, revenue maximization, andefficientand effectiveexecutionof marketinggoals.

Manage complexoperatingmodels with keyexecutives and teamstomaximizechannels for internal use,serving as a center of excellence for cross-functional stakeholder management.

Audience Growth,Channel Management& Monetization

• Oversee YouTube andsimilarbusinessestoprimarily drivehigh ROImonetization. Target direct (i.e.channel) and support indirect (e.g.off-platform performance-based licensing) revenue growth
• Accountable for portfolio strategy acrossall channels:IP,genre/catalog,labeland general SPE; prioritizeinvestmentandresource allocation,setchannel management guidelines
• Identify, track, and manage KPIs forglobalportfolio and/oreach channel tooptimize forprofitablerevenue growthandchannel health. Leverage insights tomake data-informed programming decisions and support theongoingdevelopment and distribution of insights incorporating critical platform data
• CollaboratewithMarketing andFranchise Management to ensure valuable IP reachesfans;enableaudience development, nurturing existing communities while identifyinglatent demand for library.Workclosely withcontent strategy,salesplanning, US/Global distribution,andregionallicensing teamsto maximize value of any individual title in the library, and the catalog overall
• Ensure alignment with legal, finance,privacyand others to implement best business practices in channel management functions

Drive Cross-SPE Coordination and Collaboration

• Promote andmaintaincross-functional collaboration modelslinkingcontent strategy, marketing, franchise management, analytics,licensing, consumer products,and other teams; manage executive stakeholders, including Film & TVChairmen, Studio/Production Presidents,and Marketing Leads
• Facilitate smooth communication, cleardecision-makingframework, andopen transparencybetween teams for critical marketing windows, franchise/IP building activities, and go-to-market activities; deploy channels in support of both B2C and B2B marketing efforts
• Seamlessly integrateYouTubeand other channelsinto our overall catalog programming strategy across channel line-up, branding, publishing cadence, etc.
• Deliver against the needs and priorities ofIPstewardsand FranchiseManagementto ensure thatbrandnarrativesareconsistent across all audience touchpoints
• Partner with IP Protection and IP/Legal teams to ensure that IP enforcement isclear and consistent across the digital ecosystem, setting guidelines for content usagetoleranceandleveragingplatforms & vendorsforenforcement and monetization
• Serve as a center of excellence forpartnershipandresponsivenessacross SPE

Developing Digital Capabilities to Deploy Across SPE

• Develop best-in-class capabilities for planning,launching,programming, monetizing, andmaintainingthe health of channels
• SupportInsights, Strategy &Analytics’ongoingdevelopment and deployment of data and analytics tools and capabilitiesacross YouTube activitiesandthe rest of SPEthat canleverageYouTube/social data
• Co-develop and deploy IP enforcement and engagement policy, ensuringcontent claiming efforts strike balance with creators while protecting our assets
• Model data-informed decision-makingbehaviorin management of channelsto helpfurther develop the practice in other parts of the business
• Identifyadditionalhigh-valuecapabilities needed within SPE (i.e.direct ad sales, brand partnerships, etc.); support development andof new, or scaling of existing, capabilitieswith relevant teams (e.g.1stparty FAST channels/service)
• Establish and enforce publishing guidelines, approvals, and governance across all SPE YouTube and social channel activity. Employ multimodal approach to account for platform, genre, audience, format, geographic, and commercial considerations.
• Identifyopportunities toleverageSony synergies while evaluating 3rdparty vendors, definingoptimalbuild vs. buy vs. partner approaches
• Nurturerelationships with platforms (i.e.YouTube) to ensure we deploy best practices, align on policies, and areup-to-dateon platform prioritiesand trends

Create Value for SPEBrand and Businesses within SPE & SGC

• Pursuetighter integration withSPE’s 360º businesses (e.g.Crunchyroll), offeringchannel management servicestobe used at theiroption
• Make our YouTube/digitalchannels and channel management capabilitiesa valuablein-houseresource to drive increased earned media/higherRoASto aid the efficiency and impact of marketing campaigns.Bolster Performance Media Group’s reach and effectiveness
• Partner with key stakeholders, including Corp Comms, to enhanceSPEbrand equity
• Identifyopportunities tocooperate with other Sony Group companies (e.g.Sony Music, PlayStation) on channel, platform, service, or technology deployments. Prioritize efforts that can deliver measurable benefits at scale (e.g.proprietarytools)
• Track developing and emerging digital platforms and ensure that SPE is positioned toleveragewhen there is significant opportunity for monetization

Experience & Background

• Seasoned mediaexec with15+ years of experience at bothtechnology companiesand studios, including meaningfulhands-onexpertisein the YouTube ecosystem
• Demonstrated credentials in monetizing and scaling a business with P&L responsibilities
• Expertisewith scaling existing IP on YouTube and other digital owned and operated platforms
• Deep understanding of the evolving digital ecosystem, including YouTube and other social channels that support (or have the potential to support) monetization of contentand IP (e.g.e-commerce on IG)
• Experience managing multi-channel or portfolio-based digital businesses across geographies, audiences, and content types
• Demonstrated experience with managing ‘gold standard’ IP and premiere franchises
• Strong network within digital creator, talent, and brand partnership communities
• Strong leadership presence with experience building and developing nimble, high-performing teams with a highly collaborative culture
• Highly collaborative leader who enjoys managing in a nuanced and matrixed environment
• Proven ability to embed data-driven decisionmaking into teams and workflows,leveragingplatformand audience insights to drive performance
• High level of integrity, accountability, and collaborative leadership style

Location: Culver City, CA

The anticipated base salary for this position is $475,000 to $525,000. This role may also qualify for annual incentive and/or comprehensive benefits. The actual base salary offered will depend on a variety of factors, including without limitation, the qualifications of the individual applicant for the position, years of relevant experience, level of education attained, certifications or other professional licenses held, and if applicable, the location of the position.

Sony Pictures Entertainment is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity, or other protected characteristics.

SPE will consider qualified applicants with arrest or conviction records in accordance with applicable law.

To request an accommodation for purposes of participating in the hiring process, you may contact us at SPE_Accommodation_Assistance@spe.sony.com.