The Vice President, Marketing Technology will play a pivotal leadership role in defining and executing key strategic initiatives across Sony Pictures Entertainment. Reporting to the Sr. Vice President, Marketing & Distribution Technology, this executive will partner closely with cross-functional Marketing teams and senior business stakeholders to align technology solutions with strategic priorities.

This position demands a relentless curiosity and commitment to ongoing learning—exploring, evaluating, and applying appropriate emerging marketing technologies, tools, and methodologies that deliver measurable impact. The ideal candidate blends strategic business insight with hands-on technical expertise, inspiring a cross-functional team in a culture of innovation and measurable improvement.

The Vice President, Marketing Technology will play a pivotal leadership role in defining and executing key strategic initiatives across Sony Pictures Entertainment. Reporting to the Sr. Vice President, Marketing & Distribution Technology, this executive will partner closely with cross-functional Marketing teams and senior business stakeholders to align technology solutions with strategic priorities.

This position demands a relentless curiosity and commitment to ongoing learning—exploring, evaluating, and applying appropriate emerging marketing technologies, tools, and methodologies that deliver measurable impact. The ideal candidate blends strategic business insight with hands-on technical expertise, inspiring a cross-functional team in a culture of innovation and measurable improvement.

Operating within the IT organization, this leader will partner with other IT executives to align shared platforms, tools, and services streamline delivery, eliminate redundancy, and maximize the value of enterprise technology investments.

In partnership with key business stakeholders, this position is responsible for defining and delivering against a dynamic product roadmap that propels innovation, enhances marketing effectiveness, and supports scalable growth across SPE. They will bring deep entertainment industry experience, a passion and command of MarTech platforms, and a proven ability to deliver impactful, business-aligned outcomes.

Key Responsibilities

• Strategic Leadership
  • In partnership with key SPE stakeholders, drive the vision, strategy, and execution of Sony Pictures’ initiatives to deliver desired business outcomes.
  • Lead a motivated team to champion innovative marketing strategies that deliver exponential business value across global B2C and B2B teams, channels, and platforms
  • Ability to build a culture of continuous learning, innovation, and disciplined experimentation
  • Identify and communicate ongoing updates on overall SPE Marketing performance, industry trends and innovation and opportunities for growth.

• Technology & Innovation
  • Oversee the identification, evaluation and adoption of emerging technologies, services and best practices, e.g., CRM, marketing channel optimization/automation and AI, AEO/SEO that map closely to business goals.
  • Collaborate with and keep up-to-date on latest restrictions and modalities for security, privacy and legal compliance in partnership with other internal leaders (Privacy, Legal, InfoSec) to ensure risk management.
  • Collaborate with SPE IT teams to understand opportunities for support, integrations and shared responsibilities that will streamline delivery and consolidation of technical solutions.

• Execution & Delivery
  • Lead cross-functional teams in the delivery of complex initiatives, ensuring timely execution and measurable business impact.
  • Manage budgets, vendor relationships, and project portfolios to ensure efficient resource allocation and return on investment.
  • Drive operational efficiency and margin impact using automation, standardization, reuse and productivity

• Collaboration & Influence
  • Build strong relationships with business groups and their leaders across the company, namely marketing to develop a detailed understanding of the prioritized opportunities, challenges and issues to
  • Act as a trusted advisor and thought leader to internal stakeholders, translating marketing goals into technology capabilities.
  • Foster a culture of collaboration, agility, and continuous improvement within the Marketing & Distribution Portfolio and across IT.

Qualifications

• Bachelor’s degree in Marketing, Information Systems, Computer Science, or a related field.
• 10+ years of progressive experience in marketing technology, digital marketing, correlated fields, with a strong emphasis in the media or entertainment industry.
• 6+ years of senior leadership experience, managing cross-functional and multidisciplinary teams within entertainment or media organizations.
• Proven track record leading enterprise-level marketing technology initiatives that drive innovation and measurable business impact across both B2C and B2B landscapes.
• Deep expertise in cloud-based marketing ecosystems such as Salesforce, Adobe Experience Cloud, and Google Marketing Platform, along with emerging SaaS solutions.
• Advanced proficiency in CRM systems, marketing automation/AI tools, customer data platforms (CDPs), content management systems (CMS), analytics platforms, and SEO/SEM tools.
• Exceptional communication, strategic influence, and executive presence, with the ability to engage and align stakeholders across all levels of the organization.
• Proven agility and resilience in fast-paced, rapidly evolving environments, with a strong bias for innovation and transformation.
• Strong project management skills with experience in Agile methodologies and organizational transformation.

The anticipated base salary for this position is $205,000-$285,000. This role may also qualify for annual incentive and/or comprehensive benefits. The actual base salary offered will depend on a variety of factors, including without limitation, the qualifications of the individual applicant for the position, years of relevant experience, level of education attained, certifications or other professional licenses held, and if applicable, the location of the position.

Sony Pictures Entertainment is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity, or other protected characteristics.

SPE will consider qualified applicants with arrest or conviction records in accordance with applicable law.

To request an accommodation for purposes of participating in the hiring process, you may contact us at SPE_Accommodation_Assistance@spe.sony.com.