Senior Manager, Marketing, SPE Canada (12 - 18 mo Maternity leave)
Toronto , Canada; (Hybrid)
REQ ID JR107070 Apply View Saved JobsTelevision and Home Entertainment Distribution Marketing Strategy
- Collaborate with the VP of Marketing, Co-Country Manager and Director of Features Marketing to implement the Canadian marketing strategy across Sony Pictures’ new release feature films, tv series, film catalogue and third-party film content.
- Manage media planning and optimization across digital, social, search and traditional channels
- Work with the studio’s theatrical and home entertainment marketers to execute marketing strategies in English and French Canada
- Communicate the future features slate to internal and external stakeholders
- Maintain strong understanding of television and home entertainment distribution
- Analyze and study the tv and film library; keep the theatrical slate presentation materials updated for internal and external presentations.
GTM (Go-to-Market) New Release Feature Film Strategy, Publicity and Consumer Media
- Define title specific New Release feature film campaign strategies that best drive conversation in digital home entertainment window
- Manage title level P&L
- Adapt and tailor U.S. media briefs to Canada, and share the media strategy with the media agencies
- Review and approve media plans and communicate campaign progress across the team
- Prepare publicity and digital marketing briefs for agencies; communicate press opportunities with talent and review final proposals
- Analyze marketing data and provide internal and external
- Identify home entertainment release opportunities across Sony sister companies: PlayStation, Consumer Electronics, and Music.
Account Management – Digital Home Entertainment Retail accounts and Streaming clients
- Work with Director, Features Marketing to create title-level home entertainment plans, focusing on franchise film and tv content
- Manage B2B marketing support of the Canadian Home Entertainment digital retail accounts
- Support Home Entertainment sales team by using data, market research and platform understanding to guide local shopper marketing
- Draft sales presentations, market updates and deliver creative to help sales team promote content
- Understand home entertainment retailer’s capabilities and define strategies on how to best merchandise film and tv content on streaming platforms
- Host monthly client/account meetings
Third Party Product Support
- Support brand management of 3rd party including Crunchyroll
- Working directly with Crunchyroll team to understand key priority releases
- Working alongside Marketing team to create of the monthly sales presentations
Vendor Management and Finance
- Work alongside Dir. Features Marketing and Supervisor on quarterly/annual Digital Home Entertainment Marketing budget review
- Manage invoice submissions, vet incoming vendor invoices
- Collaborate with the studio’s key vendors
Social Media
- Work alongside Marketing team to set the social strategy
- Collaborate with Marketing team to draft annual social content calendar and develop social content
Other / Special Projects:
- Work alongside team to host client screening events
- Draft Ad hoc presentations
- Oversee various special marketing projects in support of the SPE and SPT (Television) content distribution business
Team Support:
- Provide guidance and mentorship to marketing team fostering growth and development of more junior marketers
- Monitor competitive activities in broadcast and streaming home entertainment to refine the marketing strategy
- Stay updated on social media marketing standards and creative asset production
- Understand and align with Sony’s governance and strategies
- Promote the values of Sony Pictures Entertainment
Knowledge
- Must have 6-8 years in managing direct-to-consumer marketing campaigns
- Must have expertise in media including traditional and digital media, programmatic, social, search
- Must have knowledge and interest in the features and tv media distribution landscape, and strong grasp for today’s tv and features streaming landscape
- Must have knowledge of creative asset production, social media content, digital and social media marketing activities
- Must have expert level knowledge of social platforms such as Meta (Facebook, IG), YouTube, Pinterest, SnapChat and X
- Must be a creative thinker; able to generate ideas and have a keen eye for creative and brand marketing
- Must have previous experience managing projects and small marketing teams
Skills
- Must be self-motivated and dedicated to performing above expectations
- Must be a team player; must enjoy working a cross team and collaborating effectively
- Must be an excellent communicator
- Must have impeccable attention to detail and highly organized
- Ability to communicate clearly and concisely with all levels of management
- A high standard in influencing and interpersonal skills to build and develop strong internal and external relationships.
- Proficient in Microsoft Office 365
- Effective organizational skills with the ability to handle multiple tasks and to prioritize successfully
Abilities
- Be comfortable with ambiguity in a dynamic, changing, commercial environment
- Understands the importance of team culture & values.
- Always acts collaboratively and builds successful partner relationships
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